Optimising the enjoyment of local motorists is at the heart of everything that Reading Honda does, but what customers might not know is that our ability to please stems from being part of a worldwide operation.
The parent company of Reading Honda is Jardine Motors Group, which is one of the UK’s thriving franchised dealer groups. Jardine Motors Group is itself part of the Jardine Matheson Group, a multinational firm which has recently celebrated 175 years of successful business in fields from engineering and construction to financial services and mining.
With the backing of the Jardine Motors, Reading Honda has prospered since the renowned dealer group took over the business in 2006. From the outset, Jardine Motors planned to relocate Reading Honda to premises that were befitting of the brand and its own premium reputation. These plans came to fruition at the end of 2008 with the opening of a purpose-built site on the Rose Kiln Trading Estate, which features a welcoming 10-car showroom with stylish customer lounge and a state-of-the-art workshop.
From this impressive site Reading Honda has gone from strength to strength, attracting new customers to the delights of Honda motoring and rewarding existing customers with excellent facilities and service. The support of Jardine Motors means that Reading Honda is able to continually invest in its staff and resources and customers can rest assured that they are entrusting their motoring enjoyment with a business that will serve them for many years to come.
However, while Reading Honda has grown its operation it has been extremely careful not to lose its personal approach, customers enjoying the benefits of a large company but with a level of service that is built on the values of a traditional, family-run business.